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Activities

在大灣區商學院的 大灣區商業管理專業課程中討論 — 「策略分析:點、線、面 : 從策略到具體執行」 — 11/11/2023 @ 大灣區商學院

Date: 20231111

討論要點:

  1. 「大方略」先於「操作決定」
  2. 以辦學為例,解釋「左右圈思維」
  3. 左右圈思考的重要性
  4. 用「知明喜行慣模型」,確定左圈的接受程度
  5. 「知明喜行慣模型」與實際宣傳推廣工具的配合
  6. 用「知明喜行慣模型」去查找市場推廣應該改善的地方
  7. 如何找到推銷技巧不足之處

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