在大湾区商学院的 大湾区商业管理专业课程中讨论 — 「策略分析:点、线、面 : 从策略到具体执行」 — 11/11/2023 @ 大湾区商学院
日期: 20231111
讨论要点:
- 「大方略」先于「操作决定」
- 以办学为例,解释「左右圈思维」
- 左右圈思考的重要性
- 用「知明喜行惯模型」,确定左圈的接受程度
- 「知明喜行惯模型」与实际宣传推广工具的配合
- 用「知明喜行惯模型」去查找市场推广应该改善的地方
- 如何找到推销技巧不足之处
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讨论要点: