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繁 簡 ENG

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在大湾区商学院的 大湾区商业管理专业课程中讨论 — 「策略分析：点、线、面 : 从策略到具体执行」 — 11/11/2023 @ 大湾区商学院

日期: 20231111

讨论要点：

  1. 「大方略」先于「操作决定」
  2. 以办学为例，解释「左右圈思维」
  3. 左右圈思考的重要性
  4. 用「知明喜行惯模型」，确定左圈的接受程度
  5. 「知明喜行惯模型」与实际宣传推广工具的配合
  6. 用「知明喜行惯模型」去查找市场推广应该改善的地方
  7. 如何找到推销技巧不足之处

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